Published on: 2011-03-11

Program aims to build company capability to improve communication between workers and management

WASHINGTON, D.C., March 8, 2012 — Labor shortages and worker turnover require that factory workforce management systems evolve to be more effective in attracting and retaining workers.

The Electronic Industry Citizenship Coalition® (EICC®) and the Global e-Sustainability Initiative (GeSI) have launched the Worker-Management Communication Training Program (“WMC”), a series of modules that aim to address these critical issues by training factory management  in building more effective mechanisms for engaging workers in dialogue. The training focuses on improving communications between worker and management and includes modules designed to raise worker awareness of their rights as well as their responsibilities as members of their company’s workforce.

Mr. Luis Neves, GeSI Board Chairman, stated that “the maturing of developing economies is leading to gaps in factory management systems ability to keep up with worker aspirations. Suppliers and factories that do not aggressively seek to bridge the gap run the risk of competitive disadvantage. The Worker-Management Communication Training Program will help facility management to better relate to workers, opening opportunities for more comprehensive dialogue and improvement in working conditions.”

“This program, designed to address a pressing challenge in the supply chain, provides member companies and their supplier partners with information and tools used to enhance and improve two-way communication,” said Mr. Michael Turner, EICC Board Director for Learning and Capability Building. “Effective communication and worker consultation enables increased productivity, builds credibility and confidence between all employees in the company, and engages all members of the company in aligning efforts with the business goals of the company.”

The WMC training was developed in collaboration with the Fair Labor Association and INFACT Global Solutions, a China-based CSR consultancy. In addition, the International Labour Organization was an advisor during the training development process, giving valuable insight into key issues and topics for inclusion in the program’s materials.

The training is designed to be delivered as a three day classroom based train-the-trainer program for facility and human resource managers. After attending the training, participants will understand basic approaches and theories of worker-management communication, how to organize effective trainings for workers on worker-management communication as well as other corporate responsibility topics, and how to plan, design, deliver and evaluate worker trainings.
The training consists of three modules:

  • Module 1: Worker-Management Communication Basics aims to equip company participants with the basic methodology and theory of Worker-Management Communication. The methodology and theory will enable participants to understand and improve communication systems in their companies..
  • Module 2: Worker Training Program helps company staff and trainers organize effective trainings for workers on worker-management communication, as well as on other CSR components. It provides a detailed guideline of how to plan, design, deliver and evaluate trainings.
  • Module 3: Worker Training Resources aims to provide materials that trainers can use as a basis to deliver training to workers. It provides instruction on how to deliver trainings for each component, and also on how trainers can tailor the content according to local context.

Training materials include the Facilitator’s Guide, a document that outlines the overall course and provides additional guidance for the trainer, the Participant’s Guide, a document that accompanies the training modules and provides the participants with more detailed information on topics covered in the modules, and related presentation materials used during the training. Practical, interactive roll-play exercises that apply and reinforce key messages about effective communication are also included in the training. Participant knowledge of effective communication techniques and benefits is measured through pre- and post-training surveys.

This training is available immediately to EICC and GeSI members and their supply chains in English and Simplified Chinese. A series of Asia-based face-to-face training sessions are planned for 2012, to be performed by the training providers, INFACT Global Solutions, on behalf of the EICC and GeSI.


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