Published on: 2011-11-02

Highlighting the relevance of ICT enablement for Southeast Asia

JAKARTA, November 1, 2011 - Today, Bakrie Telecom hosted ICT for Green Asia at the Mandarin Oriental Hotel in Jakarta.  This high level international summit was supported by the Global e-Sustainability Initiative, the world’s leading industry consortium focused on green IT and ICT, and was co-organized by Malk Sustainability Partners.

The event’s roster of nearly 30 industry experts included Indonesian ministers Bpk. Tifatul Sembiring of Depkominfo, Bpk. Gusti Muhammad Hatta of Menristek, and Ibu Jo Kumalasari on behalf of Bpk. Berth Kambuaya of Menlh.  International speakers included Luis Neves, Chair of the Global e-Sustainability Initiative, and Malcolm Johnson, Director of the Telecommunication Standardization Bureau of the International Telecommunications Union.  Attendees numbered approximately 200.

The summit highlighted the relevance of ICT enablement for Southeast Asia, and the business case for communications companies to provide greener solutions.  ICT, which is a huge growth sector in Indonesian and across Asia, has enormous power to contribute to more environmentally sustainable development.  Although it accounts for only 2-3% of human caused emission of greenhouse gasses, ICT has the power to reduce humanity’s footprint by over 15%.  Promoting this message is a core focus of the Global e-Sustainability Initiative, or GeSI (pronounced “jessie”).

“GeSI’s vision is a sustainable world through responsible ICT-enabled transformation,” said Mr. Neves.  “This vision is perhaps nowhere more relevant than in Asia, where rapid economic and urban development combined with exponential growth in the ICT sector presents a distinct need and opportunity.  Through ICT for Green Asia, GeSI is now able to share its vision with this region of the world.”

For Bakrie Telecom, this event represents one year since the launching of the company’s Hijau untuk Negeri, or Green for the Nation, initiative which embraces environmental stewardship as a corporate strategy rather than a CSR initiative.

“We are very proud of what we have accomplished through our green efforts,” said Bakrie Telecom President Director Anindya Bakrie.  “Through Hijau untuk Negeri, we have identified over 20 billion rupiah in averted costs while saving enough energy to provide electricity to over 240,000 Indonesian people.  Hosting the ICT for Green Asia summit was an opportunity for Bakrie Telecom to join our industry peers in discussing the next steps of building a sustainable Asia through green ICT.”

Event sponsors included Marvell Technologies, Qualcomm, Cisco, Research in Motion, Convergys, and Malk Sustainability Partners.  More information on the summit is online at

About GeSI (Global e-Sustainability Initiative)

The Global e-Sustainability Initiative (GeSI) is a strategic partnership of the Information and Communication Technology (ICT) sector and organisations committed to creating and promoting technologies and practices that foster economic, environmental and social sustainability. Formed in 2001, GeSI’s vision is a sustainable world through responsible, ICT-enabled transformation. GeSI fosters global and open cooperation, informs the public of its members’ voluntary actions to improve their sustainability performance, and promotes technologies that foster sustainable development. GeSI has 33 members representing leading companies and associations from the ICT sector. GeSI also partners with two UN organizations - the United Nations Environment Program (UNEP) and the International Telecommunications Union (ITU) - as well as a range of international stakeholders committed to ICT sustainability objectives. These partnerships help shape GeSI’s global vision regarding the evolution of the ICT sector, and how it can best meet the challenges of sustainable development. For more information, see

About Bakrie Telecom

PT Bakrie Telecom Tbk. (BTEL or the Company) is a fixed wireless access (FWA) with limited mobility) service provider using CDMA 2000 1x technology. BTEL is known for its innovative and exciting products and services, ones which always lead the market through Esia, Wifone, Wimode, EsiaTel and SLI Hemat 009 brands.
As of the end of 2010, BTEL subscribers had reached 13 million, spread across 82 cities and supported by 3,947 base transceiver stations (BTS) networks. Service to customers is provided through two call centers, 78 Gerai Esia and more than 107,000 dealers and sales outlets throughout Indonesia.


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