Mark has an exceptional track record as a driving force and creative marketing strategist with considerable b2b experience working for some of the biggest and most ambitious global brands across the technology, mobile and extended ICT sector.
With extensive client and agency-side experience creating digital, content and performance marketing teams, he was instrumental in building one of the largest technology marketing agencies across Europe and has received numerous achievement awards from Microsoft, Vodafone, Intel, Sony and the GSMA.
More recently, Mark led marketing at the GSMA (Trade Body for the Mobile Industry) across Policy & Regulation, Mobile for Development, Spectrum, Industry Purpose, advocacy events and the MWC Ministerial Programme. During this time he became a leading voice on purpose-led marketing, successfully implementing a transformational strategy to demonstrably improve the trust and reputation of both the mobile industry and leading mobile operators. Since 2016, his approach to accelerate the impact mobile technologies have on achieving the United Nations Sustainable Development Goals has been celebrated on the global stage and recognised as ‘leading the way’ by the United Nations, global institutions and industry leaders.